2025 Topic Approach

Definition of the Topic and Research Approach

Introduction

Research in Business Administration is a systematic process aimed at generating knowledge about how organizations can be managed more efficiently, effectively, and sustainably. This field encompasses a wide range of disciplines, including finance, human resources, marketing, operations, strategy, and, more recently, emerging areas such as digital transformation and sustainability.

The purpose of research in this area is not only to identify best practices but also to innovate administrative processes, improve decision-making, and address the challenges of today’s business environment, characterized by dynamism, competitiveness, and globalization.

In an increasingly complex world, research seeks to answer questions such as: What strategies help companies adapt to rapid changes? How can organizations maximize their resources while generating positive social impact? How is technology reshaping traditional business models?

This multidisciplinary approach allows research in business administration to have a significant impact not only in academia but also in the business sector and society at large, helping design sustainable, responsible, and innovative models that promote economic and social development.

Here are 20 potential research approaches or topics related to Business Administration:

1. Organizational Leadership and its Impact on Business Performance
   Explore leadership styles (transformational, autocratic, participative) and how they influence productivity and organizational development.
   
   

2. Digital Transformation and Strategic Management
   Analyze the impact of emerging technologies (AI, big data, blockchain) on administrative processes and strategic decision-making.
   
   

3. Sustainability and Corporate Social Responsibility (CSR)
   Investigate how sustainable and ethical practices influence corporate reputation and competitiveness.
   
   

4. Business Innovation and Change Management
   Study how companies manage change and foster innovation to remain competitive in dynamic environments.
   
   

5. Organizational Culture and Corporate Performance
   Analyze the relationship between a strong organizational culture and financial, operational, and human success.
   
   

6. Talent Management in a Globalized World
   Explore strategies to attract, retain, and develop talent in an increasingly global and competitive labor market.
   
   

7. Financial Analysis and Economic Sustainability
   Examine how companies use financial metrics to ensure long-term viability.
   
   

8. Digital Marketing and Consumer Behavior
   Investigate how digital marketing strategies influence consumer purchasing decisions.
   
   

9. Diversity and Inclusion Management in Organizations
   Explore the benefits of promoting diverse and inclusive work environments for innovation and productivity.
   
   

10. International Business Expansion Strategies
    Analyze the key factors for companies to achieve successful expansion into international markets.
    
    

11. Entrepreneurship and Startup Management
    Study the characteristics, challenges, and strategies that define the success of startups in various industries.
    
    

12. Business Ethics and Corporate Governance
    Investigate how ethical principles and good governance contribute to business sustainability.
    
    

13. Crisis Management and Organizational Resilience
    Analyze how companies develop strategies to address crises and strengthen their resilience.
    
    

14. Circular Economy and Business Administration
    Explore how businesses are integrating business models based on reuse and recycling to become more sustainable.
    
    

15. Supply Chain and Logistics Innovation
    Investigate how companies optimize their supply chains through technology and sustainability.
    
    

16. Impact of Labor Policies on Productivity
    Study how policies related to flexible hours, remote work, and employee well-being influence performance.
    
    

17. Data-Driven Decision-Making
    Explore how the use of data and analytical tools enhances strategic decision-making.
    
    

18. Knowledge Management in Organizations
    Investigate how companies capture, share, and leverage internal knowledge to foster innovation.
    
    

19. Social Innovation and Purpose-Driven Businesses
    Examine how businesses create positive social impact while generating economic value.
    
    

20. Organizational Psychology and Business Administration
    Analyze how psychological factors (motivation, group behavior, job satisfaction) influence business outcomes.
    
    

These approaches can be tailored or combined depending on the area of interest and the research line you wish to explore. If you need help developing any of these topics further or structuring your research, let me know!

PodCast - Definition of the Topic and Research Approach